Friday, 20 February 2015

Why funding decisions are like The Voice


For those of you who have never watched the BBC Saturday night show, The Voice, it is a talent show where celebrity coaches get to pick singers for their team to then battle it out to be the top singer. The twist is that the coaches don’t get to see the singers and so judge their performance by ‘The Voice’ only. If they want the singer, only then do they get to swing their chair around and see them.
So what has this got to do with grant making? Well, the selection process on The Voice reminds me of decision making panels. For starters, all the applicants are good. The Voice is not one of those shows where people are encouraged, only to be humiliated on TV. Funders also approach applicants with respect and those with no chance of success are made aware of this at as early a point in the process as possible.
Then there is the case where one of the coaches picks the good singer. Or the panel is happy that the application is a good fit with the criteria and should be funded. So far so straightforward.
But then there is the situation where the power shifts. In the case of The Voice it is when all the coaches turn around. The singer is that good that they really stand out. In grant making this is the rare occasion when the charity you want to fund is not just good enough to be funded, but is one that you really want to fund and often wish you had more money available to give them.
What makes the difference is both obvious and hard to describe. The Voice coaches talk about connecting, of feeling the emotion, that there was something that made them push the button. I like to think that funders are more objective than this but there are still stand-out charities that you just want to support. It will be different for different funders and it is that magic something that all bid writers are trying to convey. Yes, there is the strong fit with programme aims. Yes, they are strong on all aspects from finances, governance, budgets, project planning, evidence and outcomes. And then there is the elusive something – perhaps some added drive or ambition that comes across; or that they are having success in a particularly challenging area; or just that quality shines through in everything they do.
Funders may not have spinning chairs but there will be something that grabs us. And it is a good reminder that the power is not really with the funder but what we are able to achieve through others.

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