Word count
limits on application forms can be annoying. They stop you in your flow. They
stop you conveying vital information. They are imposed by an ‘other’ who does
not appreciate the importance of what you are trying to say.
The next
time the word count limit has cut short your beautifully crafted sent...
don’t get
annoyed. Instead treat it as a call to arms. Consider it valid advice from
someone who is encouraging you to be succinct.
Word count
limits are there for a reason. Without them some bid writers can and do go on
and on. Weighed down by the importance of the bid, they put everything down for
fear of leaving out the critical fact. It is a much more confident and skilful
bid writer who can respond clearly and concisely. And as a reader of
application forms, clear and concise is exactly what I want to see.
So when cut
short next time, pause, re-read the question and ask yourself exactly what is
wanted here? Revise your answer and be thankful for the word count limit for
prompting you to practice and display your talents in brevity.
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